Faster than Luce

The Internet reacted faster than light to Ferrari’s debut of their first EV, the Luce.

With a track record of shipping controversial designs and road cars without V-12s, Ferrari knows exactly who they are—the exclusive purveyor of a driving experience packaged by Jony Ive. The other N of 1 established: the only EV with a prancing horse, the only Ferrari that seats 5. What hasn’t changed: Ferrari selling to the non-enthusiast market for 50 years.

I can’t wait for their second and third takes on the luxury EV formula. Congratulations to the team behind the Luce for taking the risk.